Think branding is just a fancy exercise for big companies with money to throw around? Think again. Studies show consistent branding online can increase revenue by 23 percent.
So, it’s worth your time to make sure your website, social media channels and anywhere else you are online having the same look and style.
The Key To Building A Consistent Brand Identity
Building your brand does not have to be overwhelming or expensive. You can start with a slim budget and then scale your branding efforts as your company grows. The key to building a consistent brand identity is making sure your website, social media channels & other forms of media have the same look.
Evergreen Strategic Marketing can help
- Identify your audience through analysis and market research
- Create your value proposition or brand promise
- Determine your company’s mission/purpose and values
- Define your brand personality
- Create brand assets (colors, fonts, slogan, etc.)
- Integrate the visual assets (logo, colors, fonts) across your channels in all your messaging
The key is to be consistent. Studies have shown it takes up to 5-7 brand impressions before an individual can recall your brand. From the website to social media channels and offline interactions with customers, branding must be consistent.
Regardless of size, organizations of all kinds need to invest in branding to stay relevant. If you’re still wondering why you should brand your business, here are some benefits you stand to gain.
- Distinguish your business from competitors
- Become more recognizable
- Build customer loyalty
- Gain and retain employees
Evergreen Strategic Marketing offers services that assist in defining your brand, but also continue to utilize your brand to develop brand recognition and loyalty.
Investing in a consistent branding effort makes your brand more memorable. When customers can identify your company based on physical, visual, auditory elements, it breeds familiarity. This fosters trust, which 81% of customers rely on to make a buying decision. Brand recognition could also influence how customers recall and engage with your content, emails, or ads.
Your customers should know what to expect or feel once they see your content, logos, or other brand assets. Consistency builds familiarity, trust, and loyalty. These feelings reflect successful branding.