what is website marketing?
Website marketing means promoting a business website in order to bring in more visitors. These visitors should be people who are likely to purchase the business’s services or products. The goal of website marketing is usually to get on the first page of search results in search engines like Google.
Marketing Your Business Through Website Design
Your website is your best marketing tool. Even if you normally rely on customer referrals, a website with great visuals and valuable content can set you apart from your competitors and increase your revenue.
Evergreen Strategic Marketing offers the following services:
- Website Marketing Strategy/Planning
- Website Design
- Content Creation
- Website Analysis
Are you or someone you know keeping your website up-to-date?
So you developed your website, now what?
Are your customers easily finding you while searching the Internet?
If you answered ‘no’ to any of these questions, you need a website marketing strategy. Evergreen Strategic Marketing can help.
Website Marketing Strategy/Planning
A website marketing strategy is a plan to reach a goal based on what your website is already doing well, and what it’s lacking.
We will engage in a detailed conversation with you about your goals for your company. A website marketing strategy may have multiple approaches. We want to find the best fit for you.
Website Design
The design of a website is only one element of a strong web presence. Having a website is very important to any business but it is even more important for small businesses. Here are four common types of website design. A website that…
- Building trust or “social proof”
- Content that adds value
- Offer free advice to help with a problem
- Content that meets a need
Whether you are just starting to build your website or are looking to add some ‘spark’ to your existing site, Evergreen Strategic Marketing would be happy to share ideas and help you rise to the top of website searches in your field of business.
Content Creation
The best online marketing strategy is content marketing, which means creating and sharing online content such as blog posts, videos, and infographics.
Content marketing is a timeless tactic (not a trend) that both introduces possible new customers to your service or product and establishes you as an innovative thinker in your field.
Innovative thinkers often have their content shared online, meaning your company gets more potential exposure to new customers. It is most effective when content addresses the specific needs of your potential customers.
It goes beyond just getting people to your website, but making sure they actually engage with your business.
At Evergreen Strategic Marketing, we specialize in content creation. We pride ourselves on doing the research, working with you and creating content you can be proud to have shared by everyone.
Website Analysis
Time to take off the rose-colored glasses. Think back to the last time you were searching on-line for something. When you clicked a link in the search results and landed on a page, surely you had an opinion. Did you know instantly they had what you needed? Could you tell from what you saw, read, and felt that this page was worth your time and attention?
Did you want to stay and explore further? Was it easy to find your way around? Did you have a sense that whoever was behind the site could be trusted? When users visit your website, you want them to answer yes to all of the above. Getting to this coveted yes requires the right combination of words, images, and, most importantly, awareness.
At Evergreen Strategic Marketing, we take the time to research your customers’ pain points and make content that addresses those issues in a way that’s in‑depth, highly useful and unique – plus, that’s optimized for Google search.